
Rachel Roy approaches the design of her eponymous collection with a feminine and modern point of view. Originally from California, Rachel attended college in Washington DC. Upon graduation, Rachel pursued her passion for design, and moved to New York City to work freelance; styling magazine shoots and music videos. It was at this point she collaborated with the founders of Rocawear, which led to an internship with his then fledgling label. As an intern she worked in every department at Rocawear, from the mailroom to marketing and finally, women's design. As the company was in its infancy, Rachel quickly proved herself as an essential commodity, ultimately to become Creative Director overseeing seven licensees and running all of the design departments and their teams for Rocawear Juniors and Girls.
In Fall 2004, she applied her sophisticated aesthetic to her own collection, RACHEL ROY. Roy has garnered editorial acclaim in publications such as Vogue, Elle, Harper's Bazaar, W and Vanity Fair. In 2007, Roy was inducted into the CFDA. RACHEL ROY NEW YORK has grown to include four full collections each year, and in June 2008, created a joint venture with Jones Apparel Group Inc. in the hopes of expanding the wholesale business globally, introduce new product categories and open stand-alone stores in the United States and abroad. In August 2009, Jones Apparel Group supported Rachel Roy in launching a Rachel Rachel Roy diffusion brand, offered exclusively through Macy's, Inc.
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